Privacy policy.

HYKURA PRIVACY POLICY

Last Updated: 08 June 2025, 06:59 PM BST

We value honesty and clarity, and we’re committed to building a lasting relationship with you based on trust. This includes safeguarding your privacy and respecting your choices. Respecting your privacy is fundamental to us, which is why we outline “Our Privacy Promise” and our full Privacy Policy below.

Our Privacy Promise

We respect your privacy and your choices.
We won’t send marketing unless you’ve agreed, and you can change your mind anytime.
We never purchase or rent your personal data.
We never sell or rent your personal data.
We’re committed to keeping your data safe, working only with trusted partners.
We’re open and transparent about how we use your data.
We won’t use your data in ways we haven’t informed you about.
We respect your rights and will accommodate requests where legally and operationally possible.

For more details on our privacy practices, we explain below the types of personal data we collect, how we use it, who we share it with, how we protect it, and your rights.

Note: Not all information below may apply to you. We cover all possible interactions, and only some may relate to how you’ve engaged with us.

When you share personal data with us or we collect it, we’ll use it per this Privacy Policy. Read it and our FAQs carefully. For questions or concerns, contact us at hello@hykura.co.uk.

Please note you must be at least 16 years old to use our services, or older where specific terms require this.

Changes to Our Privacy Policy

Any updates to this Privacy Policy will be posted here, with notification by email where appropriate. Check back regularly for changes.

Who Are We?

HYKURA Limited is responsible for your personal data. When we say “HYKURA,” “us,” “our,” or “we,” we mean HYKURA Limited, the “data controller” under applicable data protection laws. See the “Contact Us” section for details.

What Is Personal Data?

“Personal data” means any information identifying you directly (e.g., your name) or indirectly (e.g., a unique ID like your IP address). This includes email addresses, usernames, preferences, shopping habits, financial details, and device data like MAC addresses or cookies.

What Personal Data Do We Collect and How Do We Use It?

You, our customer, drive what we do. We love hearing from you and creating outdoor products to help you thrive. There are many ways you might share data with us or we might collect it.

How We Collect or Receive Your Personal Data

We may gather data via our websites, forms, apps, HYKURA products, social media, or otherwise. This can be direct (e.g., account creation, purchases), collected (e.g., via cookies), or from third parties (e.g., competitions).

We collect personal data in contexts like account creation and management, newsletter subscriptions, purchases, online browsing, promotions, user-generated content, app/website use, and enquiries. This may include your name, email, address, phone number, preferences, transaction details, browsing data, and social media profiles. We use it to manage orders, send marketing (with consent), offer personalised services, improve our sites and apps, secure against fraud, respond to queries, and run analytics. Our legal bases include performing contracts, your consent (e.g., for marketing), legitimate interests (e.g., improving services), and legal obligations (e.g., tax records). Mandatory data (marked with asterisks where applicable) is needed for these purposes—omitting it may limit our services.

Automated Decision Making

We use automated decisions to secure transactions against fraud (e.g., via third-party tools using prediction techniques). This may delay orders or restrict services if fraud is detected. You can request details of the decision basis.

Profiling

We may profile to analyse preferences, interests, or behaviour for personalised content. We minimise errors and bias. You can object—see “Your Rights and Choices.”

Who May Access Your Personal Data?

We don’t sell or rent your data. It may be processed by:

Trusted third parties for digital services (e.g., analytics, CRM), advertising, delivery, IT support, payments, and customer care. We limit data shared and ensure security.
Legal disclosures in business sales, legal obligations, or with your consent.
Partners for joint marketing (with your opt-in), processed under their policies.

Where We Store Your Data

Your data may be transferred outside the EEA, processed by staff or providers there. We ensure secure, lawful transfers (e.g., EU Commission standard clauses). Contact us for details.

How Long Do We Keep Your Data?

We retain data as needed for services or legal obligations, typically 7 years. Criteria include purpose, legal requirements, ongoing relationship, engagement level, your deletion requests, and our rights (e.g., claim defence). Unused data is deleted or anonymised.

Is My Personal Data Secure?

We use strict procedures and security features to protect your data, requiring the same from third parties. However, no internet transmission is fully secure—use is at your risk. Links to third-party sites or social logins have separate policies; review them before sharing data.

Social Media and User Generated Content

Content on our platforms is public—avoid sharing sensitive data (e.g., financials). We’re not liable for others’ actions on these platforms.

Your Rights and Choices

HYKURA respects your privacy control. Your rights include:

Right to be informed: Clear info on data use (this Policy).
Right of access: Request a copy of your data (fee may apply where lawful).
Right to rectification: Correct inaccurate or incomplete data (via “My Account” if applicable).
Right to erasure: Delete data where applicable (subject to legal grounds).
Right to object: Opt out of marketing/profiling (click “unsubscribe” or contact us).
Right to withdraw consent: Stop consent-based processing (no impact on prior use).
Right to object to legitimate interests: Challenge such processing.
Right to object to automated decisions: Contest decisions (e.g., fraud detection).
Right to lodge a complaint: Contact the UK ICO (www.ico.org.uk) after contacting us.
Right to data portability: Transfer data (where based on consent/contract, automated).
Right to restriction: Limit processing in specific cases (e.g., accuracy disputes).
Right to deactivate cookies: Adjust browser settings or use our tool (if available).

Disabling cookies may affect site functionality. Learn more at http://www.aboutcookies.org/ (external content not our responsibility).

How Can I Exercise These Rights?

Contact

For questions or to exercise rights, email hello@hykura.co.uk or write to:
Data Protection Officer
HYKURA