Terms and Conditions

HYKURA is committed to protecting our customer's privacy. Please take the time to review this notice (the “Notice”) which explains what personal data (also referred to as “personal information”) we collect about you, how we use it, and your rights.

1. Scope of this Policy

HYKURA (“we” or “us”) is the controller of the personal data described in this Notice. This Notice covers the various contexts in which we collect personal data, including through our “Online Services.” These Online Services include:

- **Digital Interactions**: Your online engagements with us, such as:

- Our Sites: Any that link to this Policy, such as www.hykura.co.uk

- Our Mobile Applications

- Social Media: Interactions on our social media pages.

- Other Digital Platforms: Includes clicking on our ads on third-party sites and subscribing to our electronic communications.

- **Online Customer Services**: Communications with our service representatives via chat functions, email, text, or phone.

- **Third-Party Information**: Data we may collect from third parties related to your use of our Online Services, even without direct interaction.

This Policy also applies to personal data collected during online transactions (e.g., purchases, returns). HYKURA maintains separate privacy notices for other data processing, such as workforce data. For questions, contact us as outlined in the “Contact Us” section.

2. What Personal Data We Collect and How

We collect personal data from you directly and, in some cases, from other sources.

- **Personal Data We Collect Directly**: When you provide it or use our Site, including:

- Registration and profile information (e.g., name, contact details, gender, optional details like height or training regime).

- Transaction and billing information (e.g., credit/debit card details, delivery info for purchases).

- Records of communications (e.g., emails, calls, social media interactions).

- Sweepstakes or promotion entries.

- Survey or product review responses.

- Event registration data if you attend our hosted or sponsored events.

- Marketing preferences.

- **Personal Data Collected Automatically**: Via cookies, pixel tags, and tracking technologies, including:

- Device and browsing info (e.g., IP address, page views, browser type).

- Usage data (e.g., links clicked, items viewed).

- Location data (e.g., from IP address or device geolocation with your permission).

- **Personal Data from Other Sources**: From third parties, such as:

- Verification data from fraud prevention services.

- Social media activity (e.g., likes, comments, profile details).

- Demographic data from advertising partners.

3. Purposes for Processing Personal Data

We use your personal data for:

- Managing online accounts and fulfilling orders (e.g., payments, refunds).

- Responding to queries or complaints.

- Providing personalised recommendations based on your input.

- Notifying you of service updates (e.g., terms changes).

- Personalising content based on your activity.

- Improving the Site, monitoring usage, and conducting research.

- Managing events we host or sponsor.

- Conducting market research and surveys.

- Sending marketing messages (with consent).

- Ensuring security and preventing fraud.

- Complying with legal obligations.

- Supporting internal business operations (e.g., audits, mergers).

4. Legal Bases Under EU/UK Data Protection Laws

Under applicable data protection law (e.g., GDPR), we process your data:

- To perform a contract with you (e.g., processing purchases).

- With your consent (e.g., for marketing or non-essential cookies, withdrawable anytime—see Sections 6 and 7).

- For our legitimate interests (e.g., improving customer experience, personalising the Site).

5. How Do We Share Personal Data?

We may share your data with:

- Group companies for analytics and product development.

- Suppliers and service providers (e.g., payment processors, delivery firms).

- Professional and legal advisors.

- Fraud prevention and security partners.

- Third-party platforms for Site features and advertising.

- Law enforcement or authorities for legal requests.

- Third parties in mergers or acquisitions.

- With your consent or as legally permitted.

6. Cookies and Personalisation

- **Cookies and Tracking**: We and our partners use cookies, pixels, and similar technologies to collect browsing data, enhance Site functionality, measure performance, and deliver targeted ads.

- **Personalised Advertising**: We work with ad networks and social platforms to tailor ads using your activity data. You can adjust preferences via our Cookie Preference Tool (accessible via the cookie icon) or industry programs like youronlinechoices.eu.

- **Manage Preferences**: Update cookie settings per browser/device. Opting out stops personalised ads but not generic ones. See our Cookie Policy for details.

7. Marketing

We may send marketing via email, SMS, phone, or post based on your preferences. You can unsubscribe anytime by contacting us, clicking the ‘unsubscribe’ link, or updating your account settings. Service messages (e.g., order updates) may still be sent.

8. Transfers of Personal Data to Other Countries

Your data may be processed outside the UK/EU by our service providers or group companies. We ensure adequate safeguards (e.g., standard contractual clauses) to protect your rights under GDPR.

9. Retention

We retain your data per our retention policy, based on purpose (e.g., purchase records for invoicing, correspondence for legal claims), deleting it when no longer needed.

10. Security

We use technical and organisational measures, including ISO 27001 and PCI DSS certifications, to protect your data. However, no online security is absolute.

11. Children

Our Site is not for children under 18, and we do not knowingly collect their data.

12. Your Rights

Under GDPR, you can:

- Request a copy of your data, correct inaccuracies, or delete it (where applicable).

- Object to processing (e.g., for marketing—opt out via Section 7).

- Request data portability.

- Complain to the UK ICO (www.ico.org.uk).

Contact us at hello@hykura.co.uk to exercise rights. Limitations may apply.

14. Live Chat Monitoring Feature

We use a real-time typing visibility feature (via Ring Central) to assist with complex chats, improving response times. This data is used only for support, not stored or shared, and we collect your email for chat transcripts.

15. Transparency and Privacy

This feature aligns with industry standards to enhance service, with strict security measures to protect your data.

16. Contact Us

For questions or requests, please use our contact form

17. Changes to this Privacy Notice

We may update this Notice, notifying you by posting changes on our Site with an updated “Last Updated” date. Review regularly for the latest details.

*Last Updated: 08 June 2025, 05:37 PM BST*